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Why the Internet??Because Empty Rooms Are Your Biggest CompetitorsThere has never been a better time to embrace the Internet and online distribution in particular. But you have to know that the Web can be either your best ally or your worst enemy. An experienced eBusiness hospitality consultant can help you navigate and utilize the Internet to its fullest potential... Welcome to Cimserv, Inc! At least 10% of hotel bookings will come from the Web this year. Four years from now the Internet will contribute over 18% of all hotel bookings (eMarketer). 54% of all Internet bookings in hospitality will be direct to consumer via hotel-owned web sites (PhoCus Wright). If your hotel does not currently generate at least 8% - 10% of your bookings from the Web, and at least 54% of your Internet bookings do not come from your website, you should be concerned. Why?? Because, if you do not fare better than the national averages, you are already behind your pro-active competitors. All major brands have figured this out. Some hotels already generate 20% - 30% of their bookings from the Internet. Whether you are an independent or branded hotel, a major hotel chain or hotel management company, you can stay ahead of your competitors and capture new market share with an effective and versatile marketing plan. Due to the extremely dynamic nature of eBusiness and rapidly changing Web technology applications and eMarketing tools, it is very difficult and expensive for hotels to develop and retain eBusiness and eDistribution talent in-house. It doesn’t make economic sense for all but the very large hospitality organizations. Cimserv, Inc. specializes in eBusiness and eDistribution and can provide these services to your business at a fraction of the cost.
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